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Insights Backed by Experience

We publish ongoing research to help business leaders understand where AI can generate real value and where it can’t.

We publish ongoing research
to help business leaders understand where AI can generate real value and where it can’t.

Featured Reports

AI adoption in mid-market firms

(2025 outlook)

AI adoption in mid-market firms (2025 outlook)

Surveys of 200+ operators on adoption, investment priorities, and barriers.

When to build vs buy AI capabilities

Framework for deciding whether to develop in-house or partner.

The economics of customer service automation

Cost-to-serve analysis across 10k interactions pre and post-automation

Driving ROI

through
AI-enabled forecasting

Driving ROI

through AI-enabled forecasting

Driving ROI

through AI-enabled forecasting

Driving ROI

through AI-enabled forecasting

A mid-market manufacturer’s path to 15% cost savings using predictive analytics.

Research Themes

Our research spans the business impact of AI, including ROI models, shifting roles and skills, compliance frameworks, and the fast-changing landscape of models and pipelines.

AI economics

AI
economics

AI
economics

Unit economics and ROI

models for automation and augmentation.

Unit economics and ROI models for automation and augmentation.

Unit economics and ROI models for automation and augmentation.

Unit economics and ROI models for automation and augmentation.

Workforce Impact

How roles, skills, and productivity are shifting with AI tools.

How roles, skills,
and productivity are shifting with AI tools.

How roles, skills,
and productivity are shifting with AI tools.

How roles, skills,
and productivity are shifting with AI tools.

Risk & governance

Frameworks for compliance, safety, and IP protection.

Technology stack

Evaluation of model providers,

frameworks, and data pipelines.

Let’s scope your AI enablement

Tell us about your business and goals.
We’ll share a one-page audit plan within 72 hours.

Let’s scope your AI enablement

Tell us about your business and goals.
We’ll share a one-page audit plan within 48 hours.

Tell us about your business and goals.
We’ll share a one-page audit plan within 72 hours.

Tell us about your business and goals.
We’ll share a one-page audit plan within 72 hours.

Tell us about your business and goals. We’ll share a one-page audit plan within 72 hours.

__substrate

Cambridge, MA | New York, NY